Digital Bootcamp gets financial boost from provincial government

August 11, 2021

A Langley gym was the backdrop for an announcement that the B.C. government is spending $2.5 million to train 3,400 more small and medium-sized business owners and staff in Digital Marketing Bootcamp.

The program was launched last November and has already trained about 2,600 people in an attempt to help smaller businesses in B.C. transition towards an online model.

“When the pandemic hit, online ecommerce surged in B.C. and around the globe. This meant that businesses of every size had to get online quickly to make sales and connect with their customers,” said Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation. “To support businesses throughout B.C. to pivot and adapt, we launched the Digital Marketing Bootcamp. Given its popularity, we are expanding the program and investing more funds.”

The program has been one of the biggest successes in the digital and businesses support initiatives the province has started since the pandemic, Kahlon said.

Because under-represented groups have been hit harder by the pandemic, 30 per cent of the new seats in the bootcamp program will be reserved for Black, Indigenous, and people of colour, along with rural businesses.

 

Source: Langley Advance Times