Millennials: A generation in search of purpose and growth

December 13, 2024

Millennials, the largest cohort in today’s workforce, are also the least satisfied, with only 46% expressing contentment at work—trailing behind Gen Z, Boomers, and Gen X. But the story behind their dissatisfaction reveals deeper motivations, making them a pivotal generation for employers to understand and engage with effectively.

Millennials aren’t just looking for a job—they crave growth and a sense of purpose. This trend signals a shift in the workplace dynamic, where traditional benefits like pay and job security are no longer enough to keep talent invested.

Career development as a top priority

More than any other generation, Millennials prioritize professional development. In fact, 52% of Millennials cite advancement opportunities as the most important factor when choosing an employer.

Mentorship programs, cross-functional roles, and academic support top their list of desired benefits. Companies that provide these avenues for growth not only attract Millennial talent but also ensure long-term retention by aligning with their need for continuous learning and improvement.

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